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In 1968, Nicholas Thake, aged just 16, founded his first business, NJ Thake Cycles, where he bought, sold and repaired used bikes from his home. Opening his first bike shop in 1972 in Sawbridgeworth, the business developed into a family of more than 23 stores, adopting the name "The Cycle King"; in the early 80's. Hawk Cycles bicycle factory was acquired in 1994, continuing to manufacture quality, value cycles until 2010 then merging with Cycle King to create the online and physical retailer you see today.

In 2016 we were joined by our Group Retail Managing Director, Darren Hunt who now heads up the day to day operation which encompases all of our retail elements. We have seen a lot of changes over the past few years as we embrace the very best of multi channel retailers grow in the ever changing retail landscape.

A family business to the core, Nicholas and his son's still form a large part of the leadership team to this day, working together to provide the best value and experiences for Cycle King and Hawk Cycles customers whilst proudly retaining the title of the UK's largest family owned bike retailer.

We strive every day as a team to offer the very best in products and services as we constantly work tirelessly to delight our customers whilst running a very healthy and incredibly succesful company.

Timeline of Cycle King & Hawk Cycles History


NJ Thake Cycles is launched

Nick Thake started his bicycle business as a 16-year old, initially buying, repairing & selling used bikes from home. As soon as he was 17 and got his driving license he started selling bikes & toys on street markets.


First Cycle King store opens in Sawbridgeworth

The first Cycle King Store was opened in Sawbridgeworth in 1972. It was the first store owner Nicholas Thake having previously been selling from street markets around the country.


Company Re-Names

At the beginning of the 70's the company traded under the name "N J THAKE CYCLES THE CYCLE KING". In the early 80's the company dropped the "N J THAKE CYCLES" and traded solely as " THE CYCLE KING".


Cycle King Celebrates 25 years in business

Nick Thake celebrates being in business as 'The Cycle King' for 25 years.


Hawk Cycles bicycle factory in Birmingham was acquired

In 1994 Hawk Cycles was purchased and Professional Cycle Manufacturing Ltd was started with the factory in Birmingham. The Hawk Cycles shops carried on trading as Hawk Factory Cycle Stores Ltd.


New stores were added

From 1994 to 1996 Cycle King opened stores in Chelmsford, Colchester, Bedford, Derby, Croydon, Stony and Stratford. The warehouse was moved from Orsett to Wickford where it is still based.


Cycle King continues to expand

Nottingham, Cambridge Mill Road, Wembley, Rochester, Northampton, Oxford, Coventry, Luton, Dartford and London Road Wickford stores were open. Taking Cycle Kings number of stores to 17 nationwide.


Cycle King and Hawk Cycles brands merge.

The two iconic brands merged together, bringing the six Hawk Cycles stores under the Cycle King banner, now titled Cycle King & Hawk Cycles.


Cycle King & Hawk Cycles celebrates 50th Anniversary

In 2018 Cycle King and Hawk Cycles celebrated 50 years in business. Nick, now joined by his sons in the business, continues to lead CycleKing & Hawk Cycles.


New e-Commerce platform launched

With the launch of a new digital platform, Cycle King & Hawk Cycles is ready for the next 50 years.

About Us

Established by our Group Chairman Nick Thake in 1968 on the markets then moving to our first store Cycle King Sawbridgworth in 1972 Cycle King & Hawk Cycles now trade from 23 stores across england, taking pride in our products and sound advice gained from 50 years trading experience.

Our Stock

Cycle King & Hawk Cycles stock and display over 60,000 bikes most ready to take away on the same day! As well as thousands of spares for all your cycling needs.

Our Stores

Our shops specialise in a full range of the country's very best bikes, to suit the youngest child, up to the most discerning adult. New customers are always amazed by the huge selection, to suit all the family. Why not pop in store and See, Buy & Ride away today!