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Get Lower Prices with the Cycle King & Hawk Cycles Loyalty Club

Join the Loyalty Club for FREE and save £s on selected items.

1. Shop Loyalty Club prices
Simply look out for Loyalty Club Prices in store and online

2.Scan your loyalty club in store or login
to your account online to save £s on our regular prices as a Loyalty Club member!

3. Exclusive deals & news
Get exclusive Loyalty Club member deals by email every month helping you save £££s and keeping your bike in tip top condition!

New to Cycle King & Hawk Cycles? Join our FREE Loyalty Club today

Shopping Online - If this is your first purchase you'll automatically be registered as a Loyalty Club member when purchasing your first item so you can start shopping Loyalty Club prices right away!

Shopping In-store - Simply ask one of our colleagues to help you sign up for a FREE loyalty club card today. No purchase necessary.

Loyalty Club Benefits

  • Save £££s on our regular prices by shopping exclusive Loyalty Club deals.
  • Loyalty Club prices are only available to members of the Loyalty Club, simply join today to enjoy great savings on bikes and accessories online and in-store
  • Be the first to hear of new products and fabulous savings via our Loyalty Club emails


How do I join the Loyalty Club?

It's super simple! The Loyalty Club is not a 3rd Party Service, it is a complimentary service that we deliver to all our valued customers. All you need to do is shop with us today and the email address you provide during checkout will be used to activate your membership. Your email address and purchase history is not shared with anyone else.

How is my personal data protected?

Any information obtained as part of your Loyalty Club membership is exclusively for the use of Cycle King and Hawk Cycles for the purposes of facilitating the Loyalty Club scheme and processing your order(s).

Will I earn reward points?

Customer Reward points are no longer available as the scheme was revamped in January 2024 to introduce instant savings for Loyalty Club members instead.

How long are Reward Points valid?

For members who previously earned Customer Reward points, you can still use these points, as usual, until their expiry date. Please note all points earned automatically expire after 2 years. Therefore, to benefit from these points please ensure you use your points before their expiry dates. If you have reward points these will show in your Customer Profile and are linked to the email address provided to us at the time of purchase in store or online.

I've only shopped in-store. Can I use my rewards online?

Absolutely. Your Customer Rewards points are associated with the email address provided to us when creating a Customer Profile in-store. So, when you purchase online today, be sure to use the same email address that you gave to us in-store and it will recognise that it is you and display your Customer Reward points balance during checkout.

I've only shopped online. Can I use my rewards in-store?

Absolutely. Your Customer Reward points are associated with the email address provided to us when creating a Customer Profile online. So, when you visit us in-store, be sure to let us know that you are already a customer. We can then link your purchase with your Customer Profile, ensuring your Customer Rewards points balance will be available to use.