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Why Buy From Us
Our business is a privately held corporation with NO debt, NO venture capital and we are also profitable and very stable. Be careful who you do business with. Our goal is to provide our customers with the best bicycles, accessories and service available.

The owners of Cycle King have been in the bicycle business for over 30 years have had a web presence for 10 years.

Our Chairman and his family have been in the Cycle business their whole lives. It's a family tradition to be in the bicycle business and we love it!

PRICE We guarantee the lowest possible prices on all types of bicycles. Find any identical bicycle cheaper and we'll beat that price by £5. This price guarantee is against cycles sold in other shops (supplied fully assembled) and does not apply where cycles are being sold by mail order in boxes. (Remember, if you get a bike from a mail order site, it will require assembly and adjustment). If in doubt about our price promise, please contact us via the link in the top right hand corner.
SELECTION With over 60,000 bikes available from our central warehouse, our selection of children's and adult cycles exceeds any other
EXPERT ADVICE Our experienced staff, who sell nothing else but cycles and cycle accessories, will advise you on size, style and specification. So you will always get the correct model to suit your needs.
SERVICE We have our own workshop with trained technicians to service and repair your bicycle. We can therefore ensure your bicycle is looked after throughout its life.
CONFIDENCE We are the UK's largest independent retailer, established in 1968 and still owned today by the original founder. So you can buy with total confidence knowing that we will always be here to serve you.
LIFETIME GUARANTEE on all bicycle main frames (18" wheel, etc).
12 MONTHS GUARANTEE on all components (all sizes). This guarantee is with us, so there is no hassle of having to send it back to a manufacturer etc.
 
THE UK's LARGEST INDEPENDENT BICYCLE RETAILER
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